We hear the word "Content Marketing" is mentioned so often, but what exactly is it? This is a marketing technique that involves the creation and distribution of valuable, relevant and reliable content to attract and acquire a target audience. The goal is almost always to encourage profitable customer action that leads to profit.
Content Marketing is an advertising tool that is very useful when you want to grow your business. How? Well, the first Content Marketing creates awareness about your product or service. Then more relevant content to help customers to research or learn about a product or service. Though, you need to make sure that you choose a content marketing company that creates character led content.
The first step will be a consideration which may include the price or feature comparisons etc. Finally, the right strategized content will motivate customers to actually buy products or services. Now the entire process can be simpler for every business when a professional content marketing agency is hired. Here is how you can go about it.
What to Look For in an Agency?
• Don't go by the award a Content Marketing agency has won. Instead, go through their long-term case studies that will reveal – the quality of work, quality is guaranteed placement for their campaigns, KPIs are used to measure their success, degree of innovation, client relationships and so on.
• Check a diverse portfolio of work. These may include articles, information graphics, data visualization, image, video, interactive maps, and mixed media piece.
• On-site client testimonials and LinkedIn recommendation is the unbiased way to gauge both agency founders and those who actually produce campaigns.