What is aesthetic marketing? You can think of it as a type of direct response marketing. For some, it can be somewhat of a double-edged sword because it requires direct contact with your potential customers and gives you fewer opportunities to generate leads from other sources.
Medical spa marketing really takes two primary forms. The first is direct marketing, where you generate leads with phone calls, direct mail, email marketing, web marketing, and so on.
The second type of medical spa marketing is the multi-channel method. It's just a phrase for generating leads from various places but still have direct contact with your customers.
So you've got your medical spa marketing plan. Now, let's talk about how you can make it work for you.
First, focus on mobile media. It's easier to reach a larger target audience by reaching them on mobile devices. Mobile search marketing is an excellent way to reach your audience and make a purchase from your website.
Second, take advantage of social media. Social media sites like Facebook, Twitter, Pinterest, LinkedIn, and even YouTube all have huge audiences that are hungry for information and need to know what's going on in your business. You can use these platforms to inform your audience of any updates in your business or to provide them with links to additional information that will help them make their buying decision. The point is, you want to use social media as a tool to convert your existing customers to future customers.
Third, think about a cost-per-impression (CPM) marketing program as a business model. That's a fancy way of saying you need to take care of your own advertising expenses, but you can also take advantage of the opportunities that free advertising can provide. Take full advantage of all the people who use search engines and social media in search of information.
Fourth, think about using medical spa marketing to produce leads. Be sure to stay in touch with your customers and allow them to opt-in to your mailing list. This is a great way to give your current customers new ideas about what they can do for you and keep in touch with your business on a regular basis.
Fifth, use your sales letters to send targeted leads to your subscribers. Just a reminder, you should avoid creating confusing circulars or reports that send your leads to places where they don't belong. Keep it simple but interesting and still keep it targeted to your ideal customers.
Sixth, think about creating an internal community to help you get your medical spa marketing plan off the ground. Keep in mind, your online community is only as strong as its members. Make sure you develop the right processes to promote your business so that it can reach its maximum potential.
Seventh, don't forget to reach out to medical spa marketing consultants for guidance. It's a fact that consultants can be a valuable resource for providing you with the best advice and insight. But remember, consultants can sometimes be expensive, so they're worth it if you feel that you need expert advice or are in dire need of some design work.
Here's my final word of advice. Don't underestimate the value of patience!